Consumer Perception and Satisfaction of D2c (Digital-to-consumer) in Consumer-packaged Goods (CPG): a Study Focused on Bengaluru Urban Region

Swetha P; Jyothi Prabha

doi:10.36948/ijfmr.2024.v06i04.24002

Consumer Perception and Satisfaction of D2c (Digital-to-consumer) in Consumer-packaged Goods (CPG): a Study Focused on Bengaluru Urban Region

Author(s)	Swetha P, Jyothi Prabha
Country	India
Abstract	This research investigates the dynamics of consumer perceptions and satisfaction within the Direct-to-Consumer (D2C) channels of the Consumer Packaged Goods (CPG) sector, focusing specifically on the urban area of Bengaluru, India. The Indian FMCG market, valued at $29.4 billion in 2017, demonstrates a marked dichotomy between urban and rural consumption patterns, with urban centers contributing significantly to sector revenues while rural markets show rapid growth, buoyed by substantial investments from major FMCG players such as Dabur and Hindustan Unilever. Consumer perception is pivotal in shaping brand success, influencing key metrics such as customer acquisition, retention rates, and overall market reputation. These perceptions are shaped by multifaceted factors including product quality, pricing strategies, customer service experiences, and digital interactions encompassing social media engagement and online reviews. Within the realm of D2C brands, these factors assume heightened importance in cultivating trust and fostering direct consumer engagement. This study employs qualitative research methodologies to delve into the nuanced impacts of digital marketing strategies, user-generated reviews, and pricing dynamics on consumer perceptions towards D2C offerings within the CPG domain. It explores consumer attitudes towards D2C channels as preferred alternatives for purchasing FMCG products, critically examining variables such as perceived time efficiency and payment security. By addressing existing gaps in literature, the study aims to provide valuable insights into how consumer satisfaction levels influence repeat purchasing behaviors and long-term brand loyalty within the evolving landscape of D2C commerce.
Keywords	Keywords: Consumer Perception, Consumer Satisfaction, Direct-to-Consumer (D2C), Consumer Packaged Goods (CPG), Urban Markets, Digital Marketing Strategies
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-08-13
Cite This	Consumer Perception and Satisfaction of D2c (Digital-to-consumer) in Consumer-packaged Goods (CPG): a Study Focused on Bengaluru Urban Region - Swetha P, Jyothi Prabha - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24002
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.24002
Short DOI	https://doi.org/gt65kk

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Consumer Perception and Satisfaction of D2c (Digital-to-consumer) in Consumer-packaged Goods (CPG): a Study Focused on Bengaluru Urban Region

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