International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Motivations and Expectations of Selected Young Professional Filipino Travelers: A Phenomenological Study Towards Marketing Strategy for Domestic Leisure Travel

Author(s) Arianne P. Saga, Romulo Ulibas
Country Philippines
Abstract This research aimed to comprehensively understand the motivations and expectations of young Filipino professionals regarding domestic leisure travel. The findings provided valuable insights and marketing strategy recommendations for stakeholders in the tourism industry, including policymakers and businesses. These recommendations are designed to promote sustainable growth in the domestic leisure travel sector and enhance the experiences of travelers.

Through thematic analysis of interviews with ten participants, the study was able to categorize codes from their narratives under predetermined key push (motivations) and pull factors (expectations). Various subthemes emerged, shedding light on different preferences and behaviors influencing travelers' decisions. These findings enhance the understanding of domestic tourism in the Philippines and inform strategic marketing strategies for stakeholders. Recommendations of the research include authenticity-focused branding, strategic partnerships with local experiences, wellness and mindfulness retreats, and sustainability initiatives.
Keywords Expectation, Motivation, Push-Pull Theory, Domestic Leisure Travel, Young Filipino Professionals
Field Sociology > Tourism / Transport
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-03
Cite This Motivations and Expectations of Selected Young Professional Filipino Travelers: A Phenomenological Study Towards Marketing Strategy for Domestic Leisure Travel - Arianne P. Saga, Romulo Ulibas - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24075
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24075
Short DOI https://doi.org/gt3nfr
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com