International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Online Customer Experience (OCE) In Textile Industry E-retailing: Novel Commercial Strategy To Expand Into The Current Market

Author(s) Rajat Sharma, Praveen Awasthi, Ruchi Mishra
Country India
Abstract Online-Customer-Experience (OCE) can be characterized as a psychological connection between a consumer and a business. Engaging the customers brings them closer to the brand, company, and organization. OCE aids in the continuous demonstration of dedication to the customer and in the value’s creation. In today's uncertain business environment, it seems to be critical for businesses to retain their consumers close to them.

In this research, the OCE in the textile-industry market was assessed. The research examined at and thus the variables affecting customer interaction, effects of potential disillusionment of customers. To achieve such, a qualitative approach involving 200 applicants was conducted in April 2023 using an online survey method. Allen Solley and Peter England would be used as instances to enquire online questionnaires about the online textile-industry.
Keywords Online Customer Experience, Online Textile Industry, Consumer Engagement, Consumer Disengagement
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-16
Cite This Online Customer Experience (OCE) In Textile Industry E-retailing: Novel Commercial Strategy To Expand Into The Current Market - Rajat Sharma, Praveen Awasthi, Ruchi Mishra - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2408
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2408
Short DOI https://doi.org/gr5qt9
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