An Overview of Green Marketing Practices in Bangladesh

Author(s)	Suma Akther
Country	Bangladesh
Abstract	Green marketing is a recent concept which has been adopted by consumers, organizations & government all over the world to save the natural resources & to protect the environment for the sustainable development of the resources. As one of the least developed countries Bangladesh is the worst sufferer of world environmental pollution through industrialization of the western countries. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In Bangladesh, Green issues are new for all company because they did not have any practiced of it before. The research purpose here is to know about green marketing practices in Bangladesh.
Keywords	Green marketing, Green product, Environmental Issues, Recyclable
Field	Business Administration
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-07-15
Cite This	An Overview of Green Marketing Practices in Bangladesh - Suma Akther - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24096
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.24096
Short DOI	https://doi.org/gt4gmx

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research