International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 6
November-December 2024
Indexing Partners
An Overview of Green Marketing Practices in Bangladesh
Author(s) | Suma Akther |
---|---|
Country | Bangladesh |
Abstract | Green marketing is a recent concept which has been adopted by consumers, organizations & government all over the world to save the natural resources & to protect the environment for the sustainable development of the resources. As one of the least developed countries Bangladesh is the worst sufferer of world environmental pollution through industrialization of the western countries. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In Bangladesh, Green issues are new for all company because they did not have any practiced of it before. The research purpose here is to know about green marketing practices in Bangladesh. |
Keywords | Green marketing, Green product, Environmental Issues, Recyclable |
Field | Business Administration |
Published In | Volume 6, Issue 4, July-August 2024 |
Published On | 2024-07-15 |
Cite This | An Overview of Green Marketing Practices in Bangladesh - Suma Akther - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24096 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i04.24096 |
Short DOI | https://doi.org/gt4gmx |
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E-ISSN 2582-2160
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