International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.

An Overview of Green Marketing Practices in Bangladesh

Author(s) Suma Akther
Country Bangladesh
Abstract Green marketing is a recent concept which has been adopted by consumers, organizations & government all over the world to save the natural resources & to protect the environment for the sustainable development of the resources. As one of the least developed countries Bangladesh is the worst sufferer of world environmental pollution through industrialization of the western countries. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In Bangladesh, Green issues are new for all company because they did not have any practiced of it before. The research purpose here is to know about green marketing practices in Bangladesh.
Keywords Green marketing, Green product, Environmental Issues, Recyclable
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-15
Cite This An Overview of Green Marketing Practices in Bangladesh - Suma Akther - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24096
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24096
Short DOI https://doi.org/gt4gmx

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