A Narrative Review on the Impact of Digital Marketing on Students and their Admissions to Higher Educational Institutes in India

Arfan Rehman Sherief

doi:10.36948/ijfmr.2024.v06i04.24173

A Narrative Review on the Impact of Digital Marketing on Students and their Admissions to Higher Educational Institutes in India

Author(s)	Arfan Rehman Sherief
Country	Malaysia
Abstract	A growing number of competitors have emerged in the education sector in recent years, which has necessitated the development of new marketing initiatives. It is imperative that the education sector adopts creative approaches in order to maintain visibility, maintain a competitive edge, and ensure promotional messages are viewed by the intended audience. A major target population for the educational sector is prospective students. As a result of these changing circumstances and tastes, educational institutions have modified their marketing strategies to attract new customers and retain existing customers. Due to the increased interest in digital environments among the younger generation, traditional marketing techniques will not produce the desired results. Most young people today interact in virtual environments where they share messages and information and come across educational marketing campaigns. In order to effectively communicate with consumers, or students, digital marketing tools have been developed to focus on the digital environment. They also provide a two-way channel for listening to their needs and desires, and then use this information to develop a customized marketing campaign that is appropriate to address the needs of the target audience. Therefore, this review discusses the various modes of digital marketing that can be employed. The article also discusses its impact on the decision-making process, and how it affects students' enrolment in higher learning institutions.
Keywords	Digital marketing, decision making, prospective students, higher educational institutes, enrolment, admission, social media marketing
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-07-05
Cite This	A Narrative Review on the Impact of Digital Marketing on Students and their Admissions to Higher Educational Institutes in India - Arfan Rehman Sherief - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24173
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.24173
Short DOI	https://doi.org/gt3nd3

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A Narrative Review on the Impact of Digital Marketing on Students and their Admissions to Higher Educational Institutes in India

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