International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Fashion Marketing – The Impact of Fashion Trends by Fashion Industries

Author(s) K. SELVADURGADEVI, D. SILAMBARASAN, R. RAJA
Country India
Abstract Fashion and trends play an important role in every man's life. Researching, organizing, promoting and disseminating apparel and accessories that people wish to purchase is known as fashion marketing. It happens throughout the distribution route and affects everyone in the fashion industry. Marketing is primarily in the context of product development, manufacturing, distribution, retailing and development of yarns, fabrics, leather, furs, garments and accessories. The study attempts to present a descriptive account of the improvement in everyone's lifestyle and standard of living brought about by the fashion technologies employed by the fashion businesses. The Revolution of the human lifestyle plays an important role in the study. Study of fashion, trends will improve skills in marketing management. Therefore, this study also provides knowledge about the strategies and techniques used by the fashion industry and how it revolves around the human lifestyle in the current generation. In this current era, digital marketing is an important part of every industry, especially the fashion industry. So, this study addresses the involvement of digital marketing in the fashion industry.
Keywords Fashion Marketing, Techniques & Strategies, Growth & development, Digital marketing, Lifestyle Transformation.
Field Arts > Fashion
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-10
Cite This Fashion Marketing – The Impact of Fashion Trends by Fashion Industries - K. SELVADURGADEVI, D. SILAMBARASAN, R. RAJA - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24319
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24319
Short DOI https://doi.org/gt4gmc
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com