International Journal For Multidisciplinary Research

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Fashion Marketing – The Impact of Fashion Trends by Fashion Industries

Author(s) K. SELVADURGADEVI, D. SILAMBARASAN, R. RAJA
Country India
Abstract Fashion and trends play an important role in every man's life. Researching, organizing, promoting and disseminating apparel and accessories that people wish to purchase is known as fashion marketing. It happens throughout the distribution route and affects everyone in the fashion industry. Marketing is primarily in the context of product development, manufacturing, distribution, retailing and development of yarns, fabrics, leather, furs, garments and accessories. The study attempts to present a descriptive account of the improvement in everyone's lifestyle and standard of living brought about by the fashion technologies employed by the fashion businesses. The Revolution of the human lifestyle plays an important role in the study. Study of fashion, trends will improve skills in marketing management. Therefore, this study also provides knowledge about the strategies and techniques used by the fashion industry and how it revolves around the human lifestyle in the current generation. In this current era, digital marketing is an important part of every industry, especially the fashion industry. So, this study addresses the involvement of digital marketing in the fashion industry.
Keywords Fashion Marketing, Techniques & Strategies, Growth & development, Digital marketing, Lifestyle Transformation.
Field Arts > Fashion
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-10
Cite This Fashion Marketing – The Impact of Fashion Trends by Fashion Industries - K. SELVADURGADEVI, D. SILAMBARASAN, R. RAJA - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24319
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24319
Short DOI https://doi.org/gt4gmc
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