Assessment and Analysis of Luxury Brands and Their E-com Marketing Strategies in Indian Market

Author(s)	Harshal solanki, Tanisha, Tanish, Sadikshya, Ishika, Dr. Supriya Rai
Country	India
Abstract	The purpose of this paper is to understand the assessment and analysis of luxury brands and their e-commerce marketing strategies. The research paper aims to examine the factors that influence luxury brands’ e-commerce strategies and the strategic adoption of e-commerce in luxury brand marketing.
Keywords	Luxury brand management, e-commerce, consumer behaviour, differentiation strategy, brand extension, marketing strategies, Indian market.
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-18
Cite This	Assessment and Analysis of Luxury Brands and Their E-com Marketing Strategies in Indian Market - Harshal solanki, Tanisha, Tanish, Sadikshya, Ishika, Dr. Supriya Rai - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2441
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2441
Short DOI	https://doi.org/gr5qtm

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