International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Assessment and Analysis of Luxury Brands and Their E-com Marketing Strategies in Indian Market

Author(s) Harshal solanki, Tanisha, Tanish, Sadikshya, Ishika, Dr. Supriya Rai
Country India
Abstract The purpose of this paper is to understand the assessment and analysis of luxury brands and their e-commerce marketing strategies. The research paper aims to examine the factors that influence luxury brands’ e-commerce strategies and the strategic adoption of e-commerce in luxury brand marketing.
Keywords Luxury brand management, e-commerce, consumer behaviour, differentiation strategy, brand extension, marketing strategies, Indian market.
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-18
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2441
Short DOI https://doi.org/gr5qtm
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E-ISSN 2582-2160
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