International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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An In-depth Analysis of Fashion Merchandise Packaging: Evaluating Environmental Awareness and Challenges among Consumers and Retail Managers in Nairobi City County, Kenya

Author(s) Christine Wangari Nyaga, Juliet Kaindi Isika
Country Kenya
Abstract Recently, the Government of Kenya implemented a ban on single-use plastic and imposed strict regulations on environmental sustainability for packaging. This has led to challenges for consumers and fashion retail managers in Nairobi City County as they adapt to new packaging innovations from manufacturers. A study was conducted to assess the level of environmental awareness among consumers and fashion retail managers regarding fashion merchandize packaging. The study also aimed to identify the packaging challenges faced by both consumers and fashion retail managers in fashion retail outlets. The results of the study are intended to assist consumers, fashion retail managers, and the Kenyan government in standardizing eco-friendly packaging materials and providing training on proper disposal methods to ensure a clean environment.
Keywords Packaging, Eco friendly packaging, challenges.
Field Arts > Fashion
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-15
Cite This An In-depth Analysis of Fashion Merchandise Packaging: Evaluating Environmental Awareness and Challenges among Consumers and Retail Managers in Nairobi City County, Kenya - Christine Wangari Nyaga, Juliet Kaindi Isika - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24469
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24469
Short DOI https://doi.org/gt4gjq
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