International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Technology Adoption for NGO Management: a Case Study of Atma Foundation

Author(s) Sangeetha N, Minimol K
Country India
Abstract Mammoth leaps in technology in recent years have revolutionized industry like never before, leading to what is referred to as the 4th Industrial Revolution, or Industry 4.0. The digital transformation of the world has lent new scope to automation, collaboration and man-machine interfaces. According to Haleem et al. (2023)1, Management 4.0 increases efficiency and reduces human error in management processes, through the use of technological advancements like Artificial Intelligence, Virtual Reality, Internet of Things, Robotics etc. In this background, it is relevant to study how Non-Governmental Organisations are adapting, and how well they are poised to harness the possibilities of management 4.0. In India, new regulations by the Government have brought the onus on Non-Governmental Organisations to streamline their management especially with regard to financial transactions, compliance, monitoring etc. This increases the relevance of digital transformation for NGOs in India, and a study on its possibilities and challenges will help NGOs prepare a sustainable roadmap.
This paper uses the single case study method to explore how the technological advancements of industry 4.0 are playing out for Non-Governmental Organisations. According to Gilgun, (1994)2 and Takahashi & Araujo, (2019)3 when it is required to do an intensive study of a phenomenon with the aim of understanding its various aspects and repercussions, a single case study method is a useful tool. The organisation chosen here as the ‘case’ is ATMA Foundation, a non-profit voluntary organisation with 17 years’ history, working on different verticals, and hence having a wide scope for adopting better management systems.
The methodology used here consists of interviews, observation and review of organisational documents. A checklist of digital tools commonly used by NGOs was prepared, and it was found that ATMA Foundation already uses or is exploring the use of more than 75% of these. The leadership team also expressed their willingness to adopt new technology.
The organisational processes were reviewed and a general framework of management needs was prepared. After consultation with experts in digital technologies, the researcher identified new tools which would greatly enhance the efficiency of the organisation. It was found that the organisation is currently making good use of many tools like MS office, cloud storage, emails, Zoom, Google meet, WhatsApp, Tally Prime, Systools and OneDrive. Some of the new and/or AI powered tools identified as suitable for this organisation include Zoho Creator, Zoho CRM, Zoho Projects, Workday, Big Data, MS Office with copilot, Open AI, Bing and Bard. Challenges identified include initial cost, upskilling of employees, realigning management processes and ethical issues. Solutions to overcome these barriers ranged from software donations and pro-bono consultations to conducting change management sessions for leaders and employees.
The study concluded that even small NGOs had huge potential to harness technology for Management 4.0, and the challenges involved could be overcome with foresight and planning.
Keywords Management 4.0, Non-governmental organisation, Technology, Digital transformation
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-12
Cite This Technology Adoption for NGO Management: a Case Study of Atma Foundation - Sangeetha N, Minimol K - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24471
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24471
Short DOI https://doi.org/gt4gjn
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com