International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study Based on Impact of Advertisement on Consumer’s Behaviour

Author(s) Dr. Dewali Chatterjee
Country India
Abstract Consumer’s behaviour is a very sensitive psychological parameter which can indirectly accelerate the volume of sales, if sellers reach to the heart of consumers by giving priority of their needs. Advertisement is that kind of art which designed in a skillful manner to conquer the heart of consumer. Advertisement always projected on basis of contemporary pattern, attractive trend wise manner so that it can catch in consumer’s mind. Marketers use various social media platforms to influence consumer and to engage the consumer to develop an interest in the products offered by organizations. Hence, there is a need to examine how responsiveness of advertisement towards consumer’s mind. It is also need to know that in this digital dynamic world how this advertisement leaves magical touch and bring positive outcomes for marketer. The main focus of this paper is the impact of advertisement on consumer’s behaviour. This study used an online survey as the primary method of data collection. This research is crucial to marketers since they can get an idea about the significance of their advertisements and which media is appropriate for their advertisement.
Keywords Consumer, Behaviour, Advertisement, Business
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-14
Cite This A Study Based on Impact of Advertisement on Consumer’s Behaviour - Dr. Dewali Chatterjee - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24594
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24594
Short DOI https://doi.org/gt4ggw
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