Behavioral Finance: A Comprehensive Review of Literature

Author(s)	SAVITHA P R
Country	India
Abstract	Behavioral finance is an emerging area, that has successfully refuted and questioned traditional financial theory. It soon provoked thought and developed into more than just another investing model—rather, it became conventional wisdom. Behavioral finance is considered a novel, more complete, and progressive theoretical framework due to its considerable emphasis on individual investors. This fundamental approach challenges conventional thinking while also enhancing investment proposals and procedures. To comprehend the idea influencing behavioral finance and determine whether this theory is implemented accurately when making investment decisions, the current study set out to undertake a thorough evaluation of the literature on this novel approach to investing decisions. The study's findings demonstrated the significant psychological elements influencing behavioral finance, and there is no supportive model to predict accurate results all the time.
Keywords	EMH, Behavioral Finance, market anomalies, psychological bias, Cognitive errors.
Published In	Volume 3, Issue 1, January-February 2021
Published On	2021-01-27

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