The Influence of Wechat Marketing on Consumers Purchase Intention

Author(s)	Chaoming Guan, Manuelita G. Valencia
Country	菲律宾
Abstract	In recent years, with the application of smartphones and the advent of the 5G network era, the competition for network marketing has become increasingly fierce. As a new social software, China's WeChat has been used and relied on by more and more people, and WeChat marketing has become a marketing method that all businesses want to seize (Yin, 2023). However, while WeChat marketing has many advantages, such as efficient information delivery and direct user interaction, it still faces challenges such as information overload, user fatigue difficulty in maintaining an active community, and incomplete laws and regulations. Therefore, the study of WeChat marketing on consumers’ purchase intention is of great significance.
Keywords	WeChat, WeChat marketing, Purchase Intention
Field	商业管理
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-07-19
Cite This	The Influence of Wechat Marketing on Consumers Purchase Intention - Chaoming Guan, Manuelita G. Valencia - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24709
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.24709
Short DOI	https://doi.org/gt43v7

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International Journal For Multidisciplinary Research