Performance with Purpose: A Review on the Role of Sustainable Marketing in Sports Nutrition.

Author(s)	Ranjith Kamal P, Sruthiya V N
Country	India
Abstract	The research emphasizes the alignment of marketing strategies with the United Nations' Sustainable Development Goals (SDGs), particularly through promoting sustainable agriculture, health benefits, consumer education, and local and seasonal eating. Despite challenges such as economic disparities and cultural differences, technological advancements and collaborative efforts among stakeholders offer opportunities to enhance sustainable food marketing. The paper concludes that integrating sustainability, health, and environmental awareness into food marketing is crucial for promoting better consumer choices and advancing global sustainability goals. By understanding regional behaviors and leveraging technology, marketers can effectively drive demand for sustainable and healthy sports nutrition products, contributing to a more sustainable food system and improved public health outcomes.
Keywords	Food Marketing, Health, Sports Foods, Sustainable Development Goals
Field	Sociology > Sports
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-07-19
Cite This	Performance with Purpose: A Review on the Role of Sustainable Marketing in Sports Nutrition. - Ranjith Kamal P, Sruthiya V N - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24776
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.24776
Short DOI	https://doi.org/gt43vp

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