International Journal For Multidisciplinary Research

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Exploring Innovative Social Media Strategies for Tourism Promotion: A Case Study of Rajasthan

Author(s) Garima Mishra
Country India
Abstract In the era of digital transformation, the tourism industry is increasingly relying on social media platforms to enhance destination visibility, engage with audiences, and foster visitor experiences. This review paper explores the dynamic landscape of leveraging social media strategies for the promotion of tourism in Rajasthan, India. In an era where digital platforms dominate communication channels, the tourism industry has undergone a significant transformation, prompting destinations like Rajasthan to adapt and innovate in their promotional efforts. This paper delves into the evolving role of social media platforms such as Facebook, Instagram, Twitter, and others in shaping tourists' perceptions and influencing travel decisions. It analyzes recent data and trends to uncover effective strategies employed by tourism authorities, businesses, and influencers to engage audiences and showcase the rich cultural heritage, architectural marvels, and vibrant experiences that Rajasthan offers. Furthermore, the paper discusses the challenges and opportunities associated with social media marketing in the tourism sector, including issues of authenticity, content moderation, and measurement of ROI. By synthesizing current research findings and industry practices, this paper provides insights into how stakeholders can harness the power of social media to amplify Rajasthan's tourism appeal, foster community engagement, and drive visitor footfalls in the digital age.
Keywords social media, tourism, digital, etc.
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-19
Cite This Exploring Innovative Social Media Strategies for Tourism Promotion: A Case Study of Rajasthan - Garima Mishra - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.24849
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.24849
Short DOI https://doi.org/gt43tw
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