International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
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Application of Sangam Literature in Modern Content Marketing: Leveraging Ancient Wisdom for Contemporary Strategies

Author(s) Dr.Sadhana Venkatesh
Country India
Abstract The paper delves into the utilization of Sangam Literature, an ancient Tamil text, in contemporary content marketing. It covers the historical context, fundamental components, and the incorporation of emotional appeal, imagery, and cultural narratives in marketing strategies. The document also includes case studies and tactics for overcoming obstacles like cultural misappropriation and maintaining audience engagement. To successfully integrate Sangam Literature into modern content marketing, marketers must demonstrate sensitivity, creativity, and respect. Strategies involve addressing challenges through hybrid approaches, interactive content, translations, nuanced storytelling, discussion platforms, and emotional connections. Ultimately, by employing these methods, marketers can develop impactful and culturally respectful content that resonates with audiences while showcasing the enduring wisdom of Sangam Literature
Keywords Sangam Literature, Content Marketing, Cultural Integration, Sensitivity, Emotional Connections, Nuanced Storytelling
Field Computer Applications
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-28
Cite This Application of Sangam Literature in Modern Content Marketing: Leveraging Ancient Wisdom for Contemporary Strategies - Dr.Sadhana Venkatesh - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.25161
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.25161
Short DOI https://doi.org/gt5hkj
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