New Trends in India’s Buying Behavior

Author(s)	Pooja Joshi
Country	India
Abstract	Understanding consumer behavior is a key element of any business & before implementing a strategy, it is important to understand the needs and expectations of the consumers you want to influence. Through a comprehensive analysis of recent data and market observations, this research identifies and explores key shifts in consumer preferences, including the impact of digitalization, changing socio-cultural dynamics, and the rise of conscious consumerism.
Keywords	Consumer Behavior, Market, Needs & wants, buying behavior, Indian consumers, E-commerce, emerging trends
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-07-28
Cite This	New Trends in India’s Buying Behavior - Pooja Joshi - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.25373
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.25373
Short DOI	https://doi.org/gt5hgt

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International Journal For Multidisciplinary Research