International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Facing the Unprecedented: Event Centers' Challenges and Interventions Amid COVID-19

Author(s) Antonio Jose D. Celis
Country Philippines
Abstract The research investigates the complex issues and strategic interventions an event center has to deal with during the COVID-19 pandemic. Accordingly, the study identified significant challenges, such as a vast decline in profitability, transport-related problems, the loss of clientele, and acute liquidity problems. Safety and security concerns and the inability to maintain the operation cost contributed to and complicated the center's struggles. Challenges were met at the center by cutting utility and operating costs, revising marketing strategies, giving incentives to customers, and embracing technology. The lesson learned is that adaptability, innovation, and strategic planning are critical ingredients in managing crises. The management deftly rode out the unprecedented disruptions by keeping the business plan updated, carrying out market research, and creating a sense of commitment. The recommendations at the end of the study were focused on cost efficiency, marketing, the infusion of technology, and building resilient organizations for long-term growth.
Keywords Event Centers, Challenges, Interventions, COVID-19
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-08-01
Cite This Facing the Unprecedented: Event Centers' Challenges and Interventions Amid COVID-19 - Antonio Jose D. Celis - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.25454
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.25454
Short DOI https://doi.org/gt553r
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