The Power of Play: Gamified Advertising with AR/VR/AI and its Impact on Consumer Engagement

Abhishek Srivastava

doi:10.36948/ijfmr.2024.v06i04.25612

The Power of Play: Gamified Advertising with AR/VR/AI and its Impact on Consumer Engagement

Author(s)	Abhishek Srivastava
Country	India
Abstract	The advertising landscape is undergoing a significant transformation. Traditional advertising methods struggle to capture and retain consumer attention in a world saturated with information. This paper explores the potential of gamified advertising with Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) to create immersive and playful experiences that drive deeper brand engagement. By leveraging the psychology of play and personalization, gamified advertising can transform passive viewers into active participants. AR/VR technologies bridge the gap between the physical and digital worlds, while AI tailors the gamified experience for each individual. This paper examines the benefits of gamified advertising with AR/VR/AI for brands, including increased user engagement, positive brand associations, enhanced purchase decisions, and boosted sales. Real-world case studies are presented, along with tangible results and analysis to illustrate the effectiveness of these campaigns. Finally, the paper explores limitations and future considerations, such as ethical concerns regarding data privacy and the need for cost-effective AR/VR development. In conclusion, gamified advertising with AR/VR/AI presents a paradigm shift in how brands connect with consumers. By fostering a sense of play and personalization, brands can create memorable and engaging experiences that build brand loyalty and drive business growth. As these technologies evolve and ethical considerations are addressed, gamified advertising has the potential to redefine the future of brand storytelling and consumer interaction
Keywords	AR/VR/AI, Consumer Engagement, Playful Experiences, Personalization, Brand Perception, Purchase Decisions, Sales, Ethical Considerations
Field	Business Administration
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-08-03
Cite This	The Power of Play: Gamified Advertising with AR/VR/AI and its Impact on Consumer Engagement - Abhishek Srivastava - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.25612
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.25612
Short DOI	https://doi.org/gt55zh

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The Power of Play: Gamified Advertising with AR/VR/AI and its Impact on Consumer Engagement

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