Augmented Reality (AR) and Virtual Reality (VR) in Online Shopping: A Review of Current Research

Author(s)	Prabhjot Singh, Pratibha Khullar, Sodagar Singh, Arashdeep Kaur
Country	India
Abstract	Online shopping platforms are progressively incorporating Augmented Reality (AR) and Virtual Reality (VR) technologies to improve customer experience and decision-making. This study examines the body of research from journals that are indexed by Scopus to investigate the significance, advantages, difficulties, and potential applications of Augmented Reality and virtual reality in online retail settings. The report provides insights into how these technologies are changing the e-commerce scene by synthesizing findings from other investigations.
Keywords	Augmented Reality, Virtual Reality, Online Shopping, E-Commerce
Field	Business Administration
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-08-04
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.25659
Short DOI	https://doi.org/gt55x5

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International Journal For Multidisciplinary Research