The Role of Product Management in Mergers & Acquisitions (M&A)

Author(s)	Darshak Sanghavi
Country	USA
Abstract	Mergers & Acquisitions (M&A) are essential strategies for growth, market consolidation, and technology acquisition. While much of the focus in M&A deals is on financial and operational integration, the role of product management (PM) is pivotal to the overall success of these transactions. Product managers (PMs) are essential in aligning product strategies, ensuring smooth integration, and avoiding product fragmentation that could disrupt customer value. This whitepaper explores the role of PMs during the M&A process, covering pre-acquisition product strategy assessments, post-merger integration challenges, and the creation of a unified product roadmap. Key themes discussed include strategy alignment, cultural integration, and overcoming challenges to ensure the continued growth and success of the merged product portfolio.
Keywords	Mergers & Acquisitions, Product Management, Product Strategy, Integration, Cultural Integration, Post-Merger Roadmaps, Product Fragmentation, Product Alignment, Strategic M&A, Post-Merger Integration.
Published In	Volume 2, Issue 4, July-August 2020
Published On	2020-07-22
Cite This	The Role of Product Management in Mergers & Acquisitions (M&A) - Darshak Sanghavi - IJFMR Volume 2, Issue 4, July-August 2020. DOI 10.36948/ijfmr.2020.v02i04.25841
DOI	https://doi.org/10.36948/ijfmr.2020.v02i04.25841
Short DOI	https://doi.org/g82h9z

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