The Impact of Television Advertisements on Children's Behaviour: A Survey-Based Study

Author(s)	Pallavi Pitla
Country	India
Abstract	This research paper, “The Impact of television advertisements on children's behaviour” explores the impact of TV ads on children’s behaviour and evaluates the perception of these ads by various demographic groups. This research is a survey-based study. The survey questionnaire is designed to focus on demographics of the respondents, their TV viewing habits, perception of children in TV ads, and how these ads influence children’s behaviour. This research intends to give insights on how children are portrayed in Television ads and how such portrayals affect them. The role of parental controls and their opinions in regard to children’s exposure to TV ads is also been examined in this study.
Keywords	Television, Television Advertisements, Children
Field	Sociology > Journalism / Media
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-08-06
Cite This	The Impact of Television Advertisements on Children's Behaviour: A Survey-Based Study - Pallavi Pitla - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.25869
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.25869
Short DOI	https://doi.org/gt65ft

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