International Journal For Multidisciplinary Research

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Exploring the Impact of Strategic Management and Digital Innovation on Organizational Growth and Development

Author(s) SATYASRI AKULA
Country India
Abstract In today's fast-changing business world, more and more companies are realizing how important strategy management and digital innovation are to their growth and development. Strategic management practices help organizations establish objectives, develop strategies, and make decisions to attain competitive advantage and sustainable growth. This study delves into the complex connections between strategic management, digital innovation, strategic agility, and organizational outcomes, specifically examining their impact on organizational growth and development.
The purpose of this extensive study is to explore the complex relationship that exists between strategic management, digital innovation, strategic agility, and organizational results, with a particular emphasis on the influence that these factors have on the growth and development of organizations. The research investigates the intricate connections that exist between these variables by using a technique known as structural
equation modeling (SEM). The findings provide evidence that supports the hypotheses that strategic management has a positive influence on digital innovation, that digital innovation in strategic management has a significant impact on organizational development, and that
strategic agility acts as a mediator between the relationship between organizational development and digital innovation in strategic management. The research highlights the relevance of strategic management practices, digital innovation efforts, and strategic agility in
the process of promoting the growth and development of organizations.
Keywords Strategic management, Digital innovation, Strategic agility, Organizational growth, Organizational development, Structural Equation Modelling (SEM), Corporate competitiveness
Field Sociology > Administration / Law / Management
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-08-14
Cite This Exploring the Impact of Strategic Management and Digital Innovation on Organizational Growth and Development - SATYASRI AKULA - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.26126
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.26126
Short DOI https://doi.org/gt65bd
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