Consumer Behaviour Towards Aavin Milk and Dairy Products

Author(s)	R.Indra, S. Mohanapriya, R. Marisakthi, C. Nithyakalyani
Country	India
Abstract	Milk and Dairy products are an essential commodity in life of Indian consumer. Milk and Dairy products are used by all sections of the society that the consumers belong to high, middle, and low income group. all level people cannot afford it, children and lower level people will not get enough nutrients. The article focuses on factors influencing in selecting aavin products.Convinience sampling has been employed to collect data from 100 respondents who are using aavin products. The result reveals that price is the prominent factor in choosing the aavin products.
Keywords	consumer behaviour, Aavin, Dairy products, Price
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-08-17
Cite This	Consumer Behaviour Towards Aavin Milk and Dairy Products - R.Indra, S. Mohanapriya, R. Marisakthi, C. Nithyakalyani - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.26187
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.26187
Short DOI	https://doi.org/gt7m5v

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