International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

The Impact of Social Media Content on Gen Z Engagement: A Comprehensive Analysis

Author(s) Shubhangi Jain
Country India
Abstract The dynamic landscape of social media has revolutionized how individuals interact, share information, and consume content. Generation Z, the first truly "digital native" generation, has unique characteristics and behaviors that significantly impact their engagement with social media. This research delves into the content creation and engagement strategies that resonate most effectively with Gen Z, providing insights into their preferences, behaviors, and responses to various content types and influencer marketing tactics. The study employed a descriptive research design with a quantitative approach, utilizing a structured questionnaire to collect primary data from 108 Gen Z respondents. The findings highlight a strong preference for short video content, co-created content with influencers, and content related to Corporate Social Responsibility (CSR). The research also reveals nuanced engagement patterns across genders and the effectiveness of macro-influencers in driving engagement. The study concludes with actionable recommendations for marketers seeking to connect with this influential demographic and suggests avenues for future research to further enhance our understanding of Gen Z's social media engagement.
Keywords Social Media Engagement, Content Marketing, Video Marketing
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-08-15
Cite This The Impact of Social Media Content on Gen Z Engagement: A Comprehensive Analysis - Shubhangi Jain - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.26194
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.26194
Short DOI https://doi.org/gt7m5q
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com