Impact of Digital Marketing on Online Drugs and Healthcare Products Sales in Bihar

Author(s)	Ramesh Kumar, Pragya Jaiswal
Country	India
Abstract	The rapidly growing digital economy necessitates the importance of present marketing practices, as well as a necessary redesign of the marketing prospectus in line with the promising results and commercial requirements of the twenty-first century. In order to understand what drives individuals to purchase medicines and healthcare products online despite the existence of retail pharmacies, the article investigates the impact of digital marketing on the sale of online medicines and healthcare products. This study shows that digital marketing has a bright future in the current industry and that customers are influenced to purchase medicines and healthcare products online by digital direct marketing, discounts, and offers.
Keywords	Online Purchase, Digital Marketing, Pharmaceuticals
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-26
Cite This	Impact of Digital Marketing on Online Drugs and Healthcare Products Sales in Bihar - Ramesh Kumar, Pragya Jaiswal - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2630
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2630
Short DOI	https://doi.org/gr6h66

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research