Analysis on How Digital Marketing Influence Consumer Behaviour

Author(s)	Alman Bansal
Country	India
Abstract	Digital marketing is a type of marketing strategy that is gaining popularity day by day. Its use is very prominent as well in today’s time but not many know how to utilise it to its full potential while ensuring no rules or regulations or concerns are violated as such. For this reason, this research was conducted where the various approaches to digital marketing as whole as well as its opportunities and challenges were explored and how these aspects affect a consumer’s buying behaviour was also examined to holistically understand the role digital marketing can play in building or for that matter affecting a brand’s reputation along with its customer relationship that further might cast an impact on attracting and retaining clientele.
Keywords	Consumer, Digital Marketing, Psychology, Reverse Psychology, Consumer Behaviour
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-12
Cite This	Analysis on How Digital Marketing Influence Consumer Behaviour - Alman Bansal - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.26420
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.26420
Short DOI	https://doi.org/g795hj

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