International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Digital Marketing Vs. Traditional Marketing- Ganeral View Comparative

Author(s) Mahdi Mahdi Aboali, Dr. Gajanan Mudholker
Country India
Abstract A market is the aggregate of all individuals or entities who engage in buying and selling activities within a specific area or region. The area might refer to the entire planet, specific countries, regions, states, or cities. A market is a gathering of two parties for the purpose of facilitating the exchange of products and services. Buyers and sellers are the entities involved in the act of exchanging goods or services. The primary objective of marketing is to facilitate the accessibility of products and services to customers based on their specific requirements and desires. Marketing has been an ongoing process for a long time and has transitioned from traditional marketing to digital marketing. Companies that have embraced new technological advancements in the market may easily maintain continuous communication with their customers while delivering goods and services. This article has recognized the distinction between traditional marketing and digital marketing by analyzing consumer opinions based on their experiences with both types of marketing. Consumers are increasingly technologically literate when it comes to their purchase choices
Keywords : Traditional Marketing, Digital Marketing, Consumers, E-commerce, Comparative , etc.
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-08-27
Cite This Digital Marketing Vs. Traditional Marketing- Ganeral View Comparative - Mahdi Mahdi Aboali, Dr. Gajanan Mudholker - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.26610
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.26610
Short DOI https://doi.org/gt9hdx
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