International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on Consumer Satisfaction with the Dimensions of Consumer Buying Behaviour in Organized Retail Sector

Author(s) Poorva singh Tiwari, Shaifali Tripathi
Country India
Abstract This study explores consumer satisfaction by examining various dimensions of consumer buying behavior within the organized retail sector. By analyzing factors such as brand preference, pricing strategies, store ambiance, product variety, and customer service, the research aims to identify the key drivers of consumer satisfaction. Utilizing both qualitative and quantitative methods, the study gathers data from a diverse sample of shoppers (450) from Bhopal Division to understand their perceptions and experiences. The findings reveal that brand reputation, competitive pricing, appealing store environments, diverse product offerings, and excellent customer service significantly influence
consumer satisfaction. These insights offer valuable implications for retailers seeking to enhance customer satisfaction and loyalty in the competitive retail landscape
Keywords demographic characteristics, Product Performance, price, Quality, After Sales Service. Promotions, Brand, Customized Services and Credit Facility.
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-04
Cite This A Study on Consumer Satisfaction with the Dimensions of Consumer Buying Behaviour in Organized Retail Sector - Poorva singh Tiwari, Shaifali Tripathi - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.26680
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.26680
Short DOI https://doi.org/gt9kt9
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