A Study On Effect Of Price Fluctuations And Consumer Buying Behavior Toward Gold Jewels

Author(s)	Mrs Sembakalakshmi S.J., N.Aadhi krishnaa
Country	India
Abstract	This study aims to examine the effects of gold price fluctuations on consumer behavior. The research utilizes a quantitative approach by collecting primary data from a sample of consumers through a survey questionnaire. The study explores how fluctuations in gold prices impact consumer spending habits and their attitudes towards purchasing gold as an investment. The research also investigates the factors that influence consumer decision-making in response to gold price fluctuations. The findings of this study could be valuable for policymakers, investors, and financial institutions to better understand the impact of gold price fluctuations on consumer behavior and to develop effective strategies to manage risks and take advantage of market opportunities. Additionally, the research could assist retailers and manufacturers of gold products in developing strategies to respond to consumer behavior during periods of price volatility.
Keywords	buying behavior, price fluctuations, gold price
Field	Arts
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-12
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.2695
Short DOI	https://doi.org/gr77rk

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International Journal For Multidisciplinary Research