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International Journal For Multidisciplinary Research
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A Study On Effect Of Price Fluctuations And Consumer Buying Behavior Toward Gold Jewels
Author(s) | Mrs Sembakalakshmi S.J., N.Aadhi krishnaa |
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Country | India |
Abstract | This study aims to examine the effects of gold price fluctuations on consumer behavior. The research utilizes a quantitative approach by collecting primary data from a sample of consumers through a survey questionnaire. The study explores how fluctuations in gold prices impact consumer spending habits and their attitudes towards purchasing gold as an investment. The research also investigates the factors that influence consumer decision-making in response to gold price fluctuations. The findings of this study could be valuable for policymakers, investors, and financial institutions to better understand the impact of gold price fluctuations on consumer behavior and to develop effective strategies to manage risks and take advantage of market opportunities. Additionally, the research could assist retailers and manufacturers of gold products in developing strategies to respond to consumer behavior during periods of price volatility. |
Keywords | buying behavior, price fluctuations, gold price |
Field | Arts |
Published In | Volume 5, Issue 3, May-June 2023 |
Published On | 2023-05-12 |
Cite This | A Study On Effect Of Price Fluctuations And Consumer Buying Behavior Toward Gold Jewels - Mrs Sembakalakshmi S.J., N.Aadhi krishnaa - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.2695 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i03.2695 |
Short DOI | https://doi.org/gr77rk |
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IJFMR DOI prefix is
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