International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Reviewer Referral Program
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 5
September-October 2024
Indexing Partners
Social Media: A Catalyst for Business Growth
Author(s) | Shashikala C S, Ume Salma |
---|---|
Country | India |
Abstract | Social media platforms, as potent communication channels, are witnessing a surge in user adoption. Their interconnected nature facilitates the sharing of links, ideas, videos, and content, while also enabling user interaction through comments and compliments. Recognizing the strategic value of social media, businesses are increasingly integrating it into their marketing strategies. Platforms like Facebook, Twitter, Instagram, and LinkedIn play a pivotal role in attracting target audiences by fostering direct connections. Empirical evidence suggests a correlation between increased social media engagement and enhanced sales figures. This research paper seeks to investigate the factors driving social media usage and its subsequent impact on business growth. By analyzing secondary data, the study aims to uncover the positive influence of social media on sales and business performance. |
Keywords | social media, user adoption , Interconnected nature. |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-15 |
Cite This | Social Media: A Catalyst for Business Growth - Shashikala C S, Ume Salma - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27002 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27002 |
Short DOI | https://doi.org/gzwp5k |
Share this
E-ISSN 2582-2160
doi
CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.