How Augmented Reality (AR)is Revolutionizing Retail Marketing

Author(s)	Vedant Pande
Country	India
Abstract	As technology evolves, Augmented Reality (AR) stands out as a transformative force in retail marketing. This paper aims to explore the innovative ways AR enhances customer experience, strengthens brand loyalty, and facilitates personalization. Through a thorough literature review and systematic literature review and systematic analysis, the study reveals key factors influencing AR’s application in retail, discusses its implications for omnichannel strategies, and anticipates future trends. Ultimately, this research contributes new theoretical perspectives and practical insights for the academic community and retail practitioners.
Keywords	Augmented Reality, Retail Marketing, Customer Experience, Personalization, Brand Loyalty, Omnichannel, Data Analytics, Future Trends
Field	Business Administration
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-06
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.27026
Short DOI	https://doi.org/g795hc

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International Journal For Multidisciplinary Research