International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Measuring the Effects of Online Information Quality, User-Friendly Accessibility, and Digital Marketing Interactions on the Intentions to Visit Tourist Destinations: A Case of Libya

Author(s) Mailud Balal, Abdilrahman Ebrahim, Ghudai Dreza, Abdalmanam Abrahim
Country Libyan Arab Jamahiriya
Abstract This study examined how online information quality, user-friendly accessibility, and digital marketing interactions influence tourists' decisions to visit a destination. Social media's rise has made online information a critical factor in tourism. Researchers and marketers increasingly explore these variables' effects on tourist decision-making. Moreover, a survey (n = 416) investigated how travelers use online information for trip planning, focusing on how content quality, accessibility, and interactivity influence destination choices. Data analysis (SPSS) employed non-parametric techniques, including Cronbach's alpha for reliability, descriptive statistics, the Kolmogorov-Smirnov test, and Spearman's rank correlation. Lastly, the results indicate that online information quality significantly influences tourist decision-making more than other factors.
Keywords Intention to visit, online information quality, user-friendly accessibility, digital marketing interactions, social media
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-04
Cite This Measuring the Effects of Online Information Quality, User-Friendly Accessibility, and Digital Marketing Interactions on the Intentions to Visit Tourist Destinations: A Case of Libya - Mailud Balal, Abdilrahman Ebrahim, Ghudai Dreza, Abdalmanam Abrahim - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27125
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27125
Short DOI https://doi.org/gt9ksw
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com