International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 5 September-October 2024 Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

The Intersection of Marketing and Sustainable Product Innovation

Author(s) Eshaa Jain
Country India
Abstract This paper examines the convergence of marketing and sustainable product innovation, highlighting its importance in today's marketplace driven by consumer demand for eco-friendly products, regulatory pressures, and technological advancements. It explores how companies like Patagonia, Tesla, and Unilever leverage sustainability in marketing to build brand loyalty and trust while addressing environmental concerns. The research discusses the benefits of integrating sustainability into marketing strategies and the challenges, such as greenwashing risks, high costs, and consumer scepticism. Ultimately, it argues that aligning marketing with sustainable innovation is crucial for competitive advantage, enhancing brand reputation, and meeting global sustainability goals, fostering a more responsible marketplace.
Keywords Sustainability, Marketing, Brand Reputation
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-07
Cite This The Intersection of Marketing and Sustainable Product Innovation - Eshaa Jain - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27206
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27206
Short DOI https://doi.org/gwfgn3

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