International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
The Intersection of Marketing and Sustainable Product Innovation
Author(s) | Eshaa Jain |
---|---|
Country | India |
Abstract | This paper examines the convergence of marketing and sustainable product innovation, highlighting its importance in today's marketplace driven by consumer demand for eco-friendly products, regulatory pressures, and technological advancements. It explores how companies like Patagonia, Tesla, and Unilever leverage sustainability in marketing to build brand loyalty and trust while addressing environmental concerns. The research discusses the benefits of integrating sustainability into marketing strategies and the challenges, such as greenwashing risks, high costs, and consumer scepticism. Ultimately, it argues that aligning marketing with sustainable innovation is crucial for competitive advantage, enhancing brand reputation, and meeting global sustainability goals, fostering a more responsible marketplace. |
Keywords | Sustainability, Marketing, Brand Reputation |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-07 |
Cite This | The Intersection of Marketing and Sustainable Product Innovation - Eshaa Jain - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27206 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27206 |
Short DOI | https://doi.org/gwfgn3 |
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E-ISSN 2582-2160
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