International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Consumer Behaviour in the Food Industry: Exploring Food Delivery Vs Dine-out Preferences

Author(s) Priyadharshini S
Country India
Abstract The main objective of this paper is to analyse the comparison between food delivery vs dine-out in consumer behaviour. It shows the characteristics and opinions of individual consumers. It includes how often consumers order food and dine out, their satisfaction levels, and factors while choosing to order and dine out and on special occasions where they decide to go. The study of consumer behaviour in the food industry reveals significant differences between online and offline shopping. This paper explores the factors influencing consumer preferences, decision making and purchase behaviour in both environments. Online food shopping offers convenience, and personalized recommendations yet lacks trust. Conversely, Offline shopping provides immediate product access and social engagement, but it is limited by time and geographic constraints. By examining these factors, the research aims to understand how digital advancements and traditional practices shape consumer behaviour, ultimately providing insights for retailers to optimize their strategies in a rapidly growing marketplace.
Keywords Online Food Delivery, Consumer Behaviour, Dine-Out, Consumer Preferences
Field Business Administration
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-07
Cite This Consumer Behaviour in the Food Industry: Exploring Food Delivery Vs Dine-out Preferences - Priyadharshini S - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27250
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27250
Short DOI https://doi.org/gwfgmb
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E-ISSN 2582-2160
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