International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on Transition in Purchase Behaviour of Consumers from Street Vendors to Online Shopping Due to Corona Virus Pandemic

Author(s) Asema Siddiqui
Country India
Abstract The purchase behaviour of consumers has been different after the outbreak of corona virus pandemic. The aim of this study is to find out the commodities towards which the consumers had resorted to online purchase and the commodities towards which the consumers had retained purchase from street vendors. The researcher had included various commodities like fruits, vegetables, stationery items, milk, fish, meat, clothes, chocolates, accessories, soaps, detergents, dal, rice, pulses, toys, chips, ice-creams, home appliances and plastic items in the study. The researcher would also find out whether the consumers have ordered food from restaurants. Also, whether consumers preferred making pakoras and vada pav at home rather than purchasing it from local street vendors. An interview schedule consisting of statements was prepared in which consumers opinion was measured using 5-point scale from strongly disagree to agree. The study brought to light that more and more consumers resorted to online shopping post the pandemic.
Keywords Purchase, online, street vendors, corona virus pandemic.
Field Sociology > Economics
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-08
Cite This A Study on Transition in Purchase Behaviour of Consumers from Street Vendors to Online Shopping Due to Corona Virus Pandemic - Asema Siddiqui - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27356
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27356
Short DOI https://doi.org/gwfggw
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