Artificial Intelligence in Marketing

Author(s)	Shlok Sarin
Country	India
Abstract	This review paper explores the evolving role of artificial intelligence (AI) in marketing, examining both its potential and its limitations. AI technologies are increasingly being leveraged to enhance marketing practices through automation, data analysis, and personalized customer experiences. The paper highlights the significant advantages of AI, including its ability to process vast amounts of data in real-time, optimize marketing strategies, and improve efficiency and scalability
Keywords	AI, Marketing, Machine Learning
Field	Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-09-19
Cite This	Artificial Intelligence in Marketing - Shlok Sarin - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27393
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.27393
Short DOI	https://doi.org/g4qmvx

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International Journal For Multidisciplinary Research