International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 5 September-October 2024 Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

Artificial Intelligence in Marketing

Author(s) Shlok Sarin
Country India
Abstract This review paper explores the evolving role of artificial intelligence (AI) in marketing, examining both its potential and its limitations. AI technologies are increasingly being leveraged to enhance marketing practices through automation, data analysis, and personalized customer experiences. The paper highlights the significant advantages of AI, including its ability to process vast amounts of data in real-time, optimize marketing strategies, and improve efficiency and scalability
Keywords AI, Marketing, Machine Learning
Field Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-19
Cite This Artificial Intelligence in Marketing - Shlok Sarin - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27393
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27393
Short DOI https://doi.org/g4qmvx

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