International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
Artificial Intelligence in Marketing
Author(s) | Shlok Sarin |
---|---|
Country | India |
Abstract | This review paper explores the evolving role of artificial intelligence (AI) in marketing, examining both its potential and its limitations. AI technologies are increasingly being leveraged to enhance marketing practices through automation, data analysis, and personalized customer experiences. The paper highlights the significant advantages of AI, including its ability to process vast amounts of data in real-time, optimize marketing strategies, and improve efficiency and scalability |
Keywords | AI, Marketing, Machine Learning |
Field | Computer > Artificial Intelligence / Simulation / Virtual Reality |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-19 |
Cite This | Artificial Intelligence in Marketing - Shlok Sarin - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27393 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27393 |
Short DOI | https://doi.org/g4qmvx |
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