International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Interrelation of Reverse Psychology and Digital Marketing

Author(s) Alman Bansal
Country India
Abstract This review paper explores the concept of reverse psychology in digital marketing, a strategy where brands deliberately deviate from traditional marketing norms to capture consumer attention through unexpected and unconventional tactics. Reverse psychology marketing, as defined by Sinha & Foscht (2007), leverages the contrast effect to stand out in a saturated and competitive market environment.
Keywords Marketing, Reverse Psychology, Social media
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-24
Cite This Interrelation of Reverse Psychology and Digital Marketing - Alman Bansal - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27404
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27404
Short DOI https://doi.org/g5knvv
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