International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Customer Relationship Management Factors and Value Chain Model

Author(s) Alka Rani, Dr. Jitendra Singh Rathore
Country India
Abstract CRM is an acronym for "customer relationship management," which stands for "customer relationship management system." Gartner first used the phrase "customer relationship management" in 2005. An essential part of the CRM approach is the CRM systems, which gather information from various communication channels such as a company's website, telephone, email, live chat, marketing materials, social media, and more. This information is collected according to different marketing aspects. This aspect of the CRM strategy is very vital to its overall functioning. When it comes to doing business, one of the most difficult tasks that might arise is trying to determine a customer's precise needs. For enterprises to become familiar with the problem recognition of clients, interviewing tactics are implemented. At the beginning of the procedure, the focus is placed on the customer to devise a strategy for maintaining a lucrative and significant long-term collaboration between the two parties. This plan is established to keep the customer at the center of the procedure.
Keywords Customer , Relationship , Management , Factors , Value, Chain , Model
Field Business Administration
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-15
Cite This Customer Relationship Management Factors and Value Chain Model - Alka Rani, Dr. Jitendra Singh Rathore - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27431
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27431
Short DOI https://doi.org/gzwp35
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