International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector
Author(s) | Poonam Ramchandra Gupta, Dr. Saumitra Sushil Sawant |
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Country | India |
Abstract | The study provides valuable insights into the relationship between marketing strategies, innovative technologies, and consumer behaviour in the FMCG sector for personal care products. This study aims to analyze the marketing strategies and innovative technologies employed by the Fast-Moving Consumer Goods (FMCG) sector, specifically focusing on personal care products. It investigates the influence of male and female buying behaviour on factors affecting consumer behaviour and how these factors shape a company's marketing strategies. |
Keywords | FMCG, Personal Care Products, Marketing Strategies, Innovation, Gender Influence. |
Field | Business Administration |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-15 |
Cite This | A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector - Poonam Ramchandra Gupta, Dr. Saumitra Sushil Sawant - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27525 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27525 |
Short DOI | https://doi.org/gzwpxx |
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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