International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 5 September-October 2024 Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector

Author(s) Poonam Ramchandra Gupta, Dr. Saumitra Sushil Sawant
Country India
Abstract The study provides valuable insights into the relationship between marketing strategies, innovative technologies, and consumer behaviour in the FMCG sector for personal care products. This study aims to analyze the marketing strategies and innovative technologies employed by the Fast-Moving Consumer Goods (FMCG) sector, specifically focusing on personal care products. It investigates the influence of male and female buying behaviour on factors affecting consumer behaviour and how these factors shape a company's marketing strategies.
Keywords FMCG, Personal Care Products, Marketing Strategies, Innovation, Gender Influence.
Field Business Administration
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-15
Cite This A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector - Poonam Ramchandra Gupta, Dr. Saumitra Sushil Sawant - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27525
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27525
Short DOI https://doi.org/gzwpxx

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