A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector

Author(s)	Poonam Ramchandra Gupta, Dr. Saumitra Sushil Sawant
Country	India
Abstract	The study provides valuable insights into the relationship between marketing strategies, innovative technologies, and consumer behaviour in the FMCG sector for personal care products. This study aims to analyze the marketing strategies and innovative technologies employed by the Fast-Moving Consumer Goods (FMCG) sector, specifically focusing on personal care products. It investigates the influence of male and female buying behaviour on factors affecting consumer behaviour and how these factors shape a company's marketing strategies.
Keywords	FMCG, Personal Care Products, Marketing Strategies, Innovation, Gender Influence.
Field	Business Administration
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-09-15
Cite This	A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector - Poonam Ramchandra Gupta, Dr. Saumitra Sushil Sawant - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27525
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.27525
Short DOI	https://doi.org/gzwpxx

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research