International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.

How can Dynamic Pricing Models be Successfully Implemented into Digital Marketplaces to Benefit SMEs in Kazakhstan?

Author(s) Safiyakhon Zulfikarova
Country Kazakhstan
Abstract ​​The increased popularity of digital marketplaces caused many SMEs to start their online journey. However, the lack of systematisation and optimisation means that SMEs are often unproductive and do not fulfil their potential. This is worsened by the cost complexity of import-focused pricing, which is caused by local market conditions and the swift nature of digital marketplaces. The Kazakhstani market is rapidly developing; however, it is relatively unstable for SMEs. The price complexity issue can be solved by developing dynamic pricing models based on regional contexts. This study created an optimisation model with a macroeconomic focus through data analysis of key economic factors in Kazakhstan. The final dynamic pricing model focused on inflation, exchange rates and product demand.
Field Mathematics > Economy / Commerce
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-21
Cite This How can Dynamic Pricing Models be Successfully Implemented into Digital Marketplaces to Benefit SMEs in Kazakhstan? - Safiyakhon Zulfikarova - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27723
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27723
Short DOI https://doi.org/g4qmjr

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