International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
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How can Dynamic Pricing Models be Successfully Implemented into Digital Marketplaces to Benefit SMEs in Kazakhstan?
Author(s) | Safiyakhon Zulfikarova |
---|---|
Country | Kazakhstan |
Abstract | The increased popularity of digital marketplaces caused many SMEs to start their online journey. However, the lack of systematisation and optimisation means that SMEs are often unproductive and do not fulfil their potential. This is worsened by the cost complexity of import-focused pricing, which is caused by local market conditions and the swift nature of digital marketplaces. The Kazakhstani market is rapidly developing; however, it is relatively unstable for SMEs. The price complexity issue can be solved by developing dynamic pricing models based on regional contexts. This study created an optimisation model with a macroeconomic focus through data analysis of key economic factors in Kazakhstan. The final dynamic pricing model focused on inflation, exchange rates and product demand. |
Field | Mathematics > Economy / Commerce |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-21 |
Cite This | How can Dynamic Pricing Models be Successfully Implemented into Digital Marketplaces to Benefit SMEs in Kazakhstan? - Safiyakhon Zulfikarova - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27723 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27723 |
Short DOI | https://doi.org/g4qmjr |
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E-ISSN 2582-2160
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