International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Reviewer Referral Program
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 5
September-October 2024
Indexing Partners
AI-Driven Adaptive Content Marketing: Automating Strategy Adjustments for Enhanced Consumer Engagement
Author(s) | Merlin Balamurugan |
---|---|
Country | United States |
Abstract | The intersection of artificial intelligence (AI) and content marketing has revolutionized consumer-business interactions. AI-driven adaptive content marketing enables real-time adjustments based on consumer behavior data. This capability fosters personalized and relevant marketing experiences, enhancing customer engagement. This review article delves into the mechanisms that underpin AI-driven adaptive content marketing and identifies the challenges organizations face during implementation. Among these challenges are data privacy concerns and integration complexities. Additionally, the article highlights the benefits of automating marketing strategies, such as increased efficiency and effectiveness. By leveraging AI algorithms, businesses can tailor their content dynamically to meet audience needs. This approach is applicable across various sectors, including e-commerce and entertainment. Healthcare also benefits significantly from AI-driven content personalization. The findings emphasize AI's crucial role in shaping the future of marketing. Ultimately, the article provides valuable insights for effective implementation. It underscores the transformative potential of AI in enhancing marketing strategies. |
Keywords | AI, adaptive content marketing, consumer engagement, marketing automation, personalization |
Field | Computer > Artificial Intelligence / Simulation / Virtual Reality |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-26 |
Cite This | AI-Driven Adaptive Content Marketing: Automating Strategy Adjustments for Enhanced Consumer Engagement - Merlin Balamurugan - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27940 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27940 |
Short DOI | https://doi.org/g59zvj |
Share this
E-ISSN 2582-2160
doi
CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.