Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms

Author(s)	Pravendra Dixit, P. B. Singh
Country	India
Abstract	This study examines cultural factors such as customs, social norms, and values, and their influence on consumer buying behavior in Rohilkhand. It aims to explore how culture affects consumers' purchasing decisions and preferences within this specific context. Data were collected and analyzed from 399 consumers living in Rohilkhand, focusing on key aspects of culture: festivals, social norms that shape community beliefs, personal values, and family that influence their buying behavior.
Keywords	Cultural factors ,Consumer buying behavior , Customs ,Social norms, Community beliefs
Field	Business Administration
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-09-26
Cite This	Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms - Pravendra Dixit, P. B. Singh - IJFMR Volume 6, Issue 5, September-October 2024.

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