International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
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Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms
Author(s) | Pravendra Dixit, P. B. Singh |
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Country | India |
Abstract | This study examines cultural factors such as customs, social norms, and values, and their influence on consumer buying behavior in Rohilkhand. It aims to explore how culture affects consumers' purchasing decisions and preferences within this specific context. Data were collected and analyzed from 399 consumers living in Rohilkhand, focusing on key aspects of culture: festivals, social norms that shape community beliefs, personal values, and family that influence their buying behavior. |
Keywords | Cultural factors ,Consumer buying behavior , Customs ,Social norms, Community beliefs |
Field | Business Administration |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-09-26 |
Cite This | Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms - Pravendra Dixit, P. B. Singh - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27950 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i05.27950 |
Short DOI | https://doi.org/g59zt9 |
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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