International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 5 September-October 2024 Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms

Author(s) Pravendra Dixit, P. B. Singh
Country India
Abstract This study examines cultural factors such as customs, social norms, and values, and their influence on consumer buying behavior in Rohilkhand. It aims to explore how culture affects consumers' purchasing decisions and preferences within this specific context. Data were collected and analyzed from 399 consumers living in Rohilkhand, focusing on key aspects of culture: festivals, social norms that shape community beliefs, personal values, and family that influence their buying behavior.
Keywords Cultural factors ,Consumer buying behavior , Customs ,Social norms, Community beliefs
Field Business Administration
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-26
Cite This Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms - Pravendra Dixit, P. B. Singh - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.27950
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27950
Short DOI https://doi.org/g59zt9

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