How SEO and SEM increases the sales of a Business?

Sarthak Somvanshi; Dr. Divya Mahajan

doi:10.36948/ijfmr.2023.v05i02.2804

How SEO and SEM increases the sales of a Business?

Author(s)	Sarthak Somvanshi, Dr. Divya Mahajan
Country	India
Abstract	When we talk about the promotions of a company to increase the sales, in the current scenario what comes in our mind is the pop ups while we search anything online. For eg:- if we search for an iPhones, at every place whatever site we open we get to see its pop-up, on different sites. Search engines' job is to get the company visible to their targeted market. So, when we talk about search engine optimization, this helps us to analyses, review and implement the change which we bring through making keywords, and bringing the organic audience to the website. Basically SEO helps in  Drive traffic to your website  Builds brand’s authority  Promotes positive user-experience  Increase Visibility  It promotes to increase engagement/conversion rate  Make your Brand valuable And on this SEM, majorly play a crucial role. So, what is SEM? Search Engine Marketing, works to improve the visibility of your business or brand on the search engines, and it also helps to increase your band or business online. It’s a paid tactics.SEO & SEM together work to increase your band or business and put him on the top of search engine and the first link always known for its authenticity or reliable business. Once you visit the website, it emphasizes you and holds you, and after that you will change your mind set and buy that product.This is how SEM and SEO influence a business's sales. In my research I will be talking in details about SEM and SEO, how it works, how it helps in promoting your business, how it brings organic traffic to the website, and along with how SEO and SEM impact business sales.
Keywords	How SEO and SEM increases the sales of a Business?
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-30
Cite This	How SEO and SEM increases the sales of a Business? - Sarthak Somvanshi, Dr. Divya Mahajan - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2804
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2804
Short DOI	https://doi.org/gr7hd2

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How SEO and SEM increases the sales of a Business?

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