The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes

Ayesha Islam Asha; Syed Kamrul Hasan; MD Ariful Islam; Shaya afrin Priya; Nishat Margia Islam

doi:10.36948/ijfmr.2024.v06i05.28077

The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes

Author(s)	Ayesha Islam Asha, Syed Kamrul Hasan, MD Ariful Islam, Shaya afrin Priya, Nishat Margia Islam
Country	United States
Abstract	Abstract Big Data Analytics has changed the marketing environment significantly, particularly with regards to personalized marketing. This study explores how Big Data transforms the ability of businesses to improve engagement with consumers and achieve better business outcomes. The study focuses on essential Big Data methods, such as data mining, predictive analytics, and customer segmentation, that permit companies to target their marketing initiatives to match individual consumer preferences immediately. In addition, it studies the effects of personalization on consumer behavior, assessing data points such as conversion rates, how customers retain their loyalty, and their levels of satisfaction. The paper shows, by examining current literature and case studies in detail, how personalized marketing strategies optimized by Big Data can create observable advantages for businesses within various industries. This methodology aims to collect and evaluate actual data, following ethical criteria while paying attention to consumer privacy factors. The study results indicate a major relationship between the effective use of Big Data and enhanced marketing achievements, including higher rates of engagement and superior customer experiences. The paper delivers practical recommendations for firms wanting to utilize Big Data Analytics to advance personalized marketing efforts, while confronting complications like data privacy and the challenges of integration.
Keywords	Big Data Analytics, Personalized Marketing, Consumer Engagement, Predictive Analytics, Business Outcomes
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-09-26
Cite This	The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes - Ayesha Islam Asha, Syed Kamrul Hasan, MD Ariful Islam, Shaya afrin Priya, Nishat Margia Islam - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28077
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.28077
Short DOI	https://doi.org/g5kns4

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The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes

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