Marketing Research and Brand Loyalty of Haldiram’s

Author(s)	Bishesh Verma, Saumya Vatsyayan
Country	India
Abstract	Haldiram's began as a little sweet shop in a rural place and has now evolved to become a prominent Indian snack and convenience (Ready to Eat) food maker. It has elevated Haldiram to the position of major maker and retailer of Namkeen and sweets. Haldiram's goods are tailored to the tastes and preferences of clients from all across India. It created items based on the preferences of individuals from certain locations. For example, it launched 'Murukkus', a south Indian snack, and 'Chennai Mixture' for clients in India's south region. Similarly, Haldiram's introduced 'bhelpuri' with western Indian clients in mind. Certain Haldiram's goods ('Nazarana,' 'Panchratan,' and 'Premium') are exclusively available during the festival season.
Keywords	Marketing Research and Brand Loyalty of Haldiram’s
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-30
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2815
Short DOI	https://doi.org/gr7hdx

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International Journal For Multidisciplinary Research