International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
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AI in Neuromarketing: Understanding Consumer Emotions and Behavior through Machine Learning
Author(s) | Tavishi Yadav |
---|---|
Country | India |
Abstract | This paper explores the integration of artificial intelligence (AI) and machine learning in the emerging field of neuromarketing, which combines neuroscience with marketing strategies to decode consumer emotions and behaviors. By employing advanced techniques such as EEG, fMRI, and facial recognition, the research highlights how these technologies can analyze subconscious responses to marketing stimuli, providing deeper insights than traditional methods. The study emphasizes the transformative role of AI in enhancing predictive analytics, real-time personalization, and customer segmentation. Furthermore, it discusses the potential benefits of AI-driven insights for crafting effective marketing campaigns that resonate with consumers and improve engagement. The paper also addresses the challenges faced in this field and proposes future research directions to explore the intersection of AI and consumer behavior analysis. |
Keywords | Neuromarketing, Artificial Intelligence, Machine Learning, Consumer Behavior, Emotion Recognition, Predictive Analytics, Real-time Personalization. |
Field | Sociology > Journalism / Media |
Published In | Volume 6, Issue 5, September-October 2024 |
Published On | 2024-10-01 |
Cite This | AI in Neuromarketing: Understanding Consumer Emotions and Behavior through Machine Learning - Tavishi Yadav - IJFMR Volume 6, Issue 5, September-October 2024. |
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E-ISSN 2582-2160
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CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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