International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Strategic Management for Sustainable Growth of Nahdlatul Ulama among Nahdliyin

Author(s) Mohammad Kusnu Milad, Ikhsan Budi Riharjo, Achmad Teguh Wibowo
Country Indonesia
Abstract This research explores the strategic management practices of Nahdlatul Ulama (NU) to ensure sustainable growth while maintaining its traditional religious values. Using a qualitative ethnographic approach, data were collected through in-depth interviews with key organizational leaders and members involved in strategic roles. The findings highlight that NU employs collaborative leadership, decentralization, and adaptability to integrate traditional values with modern governance, ensuring relevance in a globalized society. However, challenges arise in balancing innovation with the preservation of religious identity, particularly within the pesantren system. Internal resistance to change and navigating global complexities are key obstacles. Overall, NU’s inclusive management and adaptability support its sustained growth, though maintaining this balance remains a central challenge.
Keywords Strategic Management, Nahdlatul Ulama (NU), Sustainable Growth, Organizational Adaptability, Religious Organizations
Field Sociology > Administration / Law / Management
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-10-08
Cite This Strategic Management for Sustainable Growth of Nahdlatul Ulama among Nahdliyin - Mohammad Kusnu Milad, Ikhsan Budi Riharjo, Achmad Teguh Wibowo - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28285
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.28285
Short DOI https://doi.org/g795fm
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