International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Review Article On The Impact And Evolution Of Sustainable Brands

Author(s) M.Puvzhiarasi, Illakiya, Dr K M Pachiyappan, DR R Divya Raman sathyam, M. Sharmila
Country India
Abstract The growing emphasis on sustainability has prompted significant changes in the fashion industry, particularly among brands striving to align with eco-friendly and ethical practices. This study explores the impact of sustainable brands on consumer behavior and industry standards. It examines how these brands are integrating sustainable practices into their operations, from the use of recycled materials to adopting circular economy principles. Despite consumers' increasing awareness and positive attitudes towards sustainability, there remains a noticeable gap between these attitudes and actual purchasing behaviors. This research highlights the crucial role of sustainable brands in addressing this disconnect by fostering transparency and authenticity in their practices. The study also investigates the effectiveness of various communication strategies employed by sustainable brands to enhance consumer trust and engagement. By analyzing data from consumer surveys and brand case studies, the research identifies key factors influencing the success of sustainable brands, including brand identity, sourcing practices, and marketing strategies. The findings suggest that while sustainable brands are making strides, continued innovation and consumer education are essential for driving broader adoption and achieving meaningful environmental and social impact.
Keywords Sustainable brands, purchasing behavior, fostering transparency, authenticity, marketing strategies.
Field Arts > Fashion
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-10-12
Cite This A Review Article On The Impact And Evolution Of Sustainable Brands - M.Puvzhiarasi, Illakiya, Dr K M Pachiyappan, DR R Divya Raman sathyam, M. Sharmila - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28354
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.28354
Short DOI https://doi.org/g7946j
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