Legal and Commercial Dynamics of E-Consumer Protection: Navigating Challenges in India's Digital Economy

Dr. Sujeet Kumar Pathak

doi:10.36948/ijfmr.2024.v06i05.28398

Legal and Commercial Dynamics of E-Consumer Protection: Navigating Challenges in India's Digital Economy

Author(s)	Dr. Sujeet Kumar Pathak
Country	India
Abstract	India's digital economy has experienced rapid growth, significantly transforming consumer behavior and market practices. This expansion has underscored the critical need for robust e-consumer protection frameworks to address the rising incidents of fraud, data breaches, and unfair trade practices. This study delves into the legal and commercial dynamics influencing e-consumer protection in India, beginning with an exploration of the historical evolution of consumer protection laws. It analyzes key legislation such as the Consumer Protection Act, 2019, and the Information Technology Act, 2000, assessing their relevance and effectiveness in the digital age. The study also examines the commercial dynamics of India's e-commerce sector, focusing on various business models like B2C, C2C, and platform-based businesses, and their implications for consumer rights. Additionally, it identifies challenges such as enforcement issues, jurisdictional complexities in cross-border transactions, and the impact of technological advancements, including data privacy concerns and cybersecurity threats. A comparative analysis of international best practices, particularly from the EU and the USA, provides insights into global standards in e-consumer protection and how these can be adapted to the Indian context. The study concludes with policy recommendations aimed at strengthening existing legal frameworks, enhancing regulatory oversight, and encouraging self-regulation and ethical practices among e-commerce players. It also explores future trends and innovations that could further shape e-consumer protection in India. By addressing these challenges and proposing actionable solutions, the study offers a comprehensive understanding of the current state and future directions of e-consumer protection in India's evolving digital economy.
Keywords	Digital Economy, Cyber Security, Data Privacy, Cross-Border E-Commerce, Legal Framework
Field	Sociology > Administration / Law / Management
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-08
Cite This	Legal and Commercial Dynamics of E-Consumer Protection: Navigating Challenges in India's Digital Economy - Dr. Sujeet Kumar Pathak - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28398
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.28398
Short DOI	https://doi.org/g7945k

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Legal and Commercial Dynamics of E-Consumer Protection: Navigating Challenges in India's Digital Economy

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