Is Click Fading the Brick Experience of Buyers During Festivities?

Author(s)	Sushmita Singh
Country	India
Abstract	This study explores the impact of technology and e-commerce on the festive shopping experience of Indian consumers. It highlights the shift from traditional in-store shopping to digital interactions and analyzes how brands enhance physical store experiences to increase foot traffic during the festive season. Findings suggest that while online shopping offers unparalleled convenience and a broad product selection, retailers must innovate and adapt to retain the charm and emotional connection associated with in-store shopping. This research aims to provide insights for both retailers and consumers regarding the evolving shopping landscape.
Keywords	E-commerce, Festive Shopping, Retail Experience, Consumer Behavior
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-08
Cite This	Is Click Fading the Brick Experience of Buyers During Festivities? - Sushmita Singh - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28580
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.28580
Short DOI	https://doi.org/g794z7

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